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Apr 21, 2025
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Undergraduate Catalog 2021-2022
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BUS 21000 - Creating Value Through Marketing
Marketing creates value for customers, and therefore value for organizations. This course introduces students to the strategic concepts, practical decision-making and most common metrics required for a successful marketing plan, while also exploring the connections between marketing and other business functions.
Counts as elective for Business Certificate.
prereq: ECO 10000
3 hrs.
3 cr.
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