PSYCH 33200 - Attitudes and Persuasion (D/S)

This course examines both traditional and current theory and research on attitudes and attitude change in social psychology. The first third of the course covers the historical background of the field, the nature of attitudes, problems associated with the measurement of social attitudes and behavior, the conceptual structure and organization of attitudes, and the relation between attitudes and behavior. The middle third of the course explores one of the most-researched topics in attitude research: stereotyping, prejudice and discrimination. The final third of the course examines various social psychological theories of attitude change and persuasion, along with their diverse applications.

prereq: ENGL 12000; Completion of PSYCH 24900 or 25000
3 hrs
3 cr.